# News

Armstrong cites US Postal marketing success in legal fight

lance-armstrong-tour-de-france-2009

Lance Armstrong’s legal team released studies conducted by the US Postal Service saying the US government sponsorship of his Tour de France team produced a triple return on investment.

Armstrong attorney Robert Luskin said in a statement released Friday that the Postal Service reaped huge benefits from its cycling sponsor deal.

“The Postal’s Service’s own studies show that the Service benefited tremendously from its sponsorship — benefits totaling more than $100 million,” Luskin said.

Armstrong’s camp released sponsorship evaluations from 2001, 2002 and 2004 that attempted to place a monetary value on the exposure benefits to US Postal at that time.

The studies claimed that for $32.276 million spent by US Postal from 2001-2004, there was $103.636 million in publicity benefits with never less than a 300 percent return in investment in any year of the sponsorship.